TV Show Logo Rebranding
Problem
The original lockup design (left) for The Sex Lives of College Girls did not fully capture the show’s playful yet confident tone, lacking the visual energy and modern appeal that reflected its target audience and storyline.
The original lockup design (left) for The Sex Lives of College Girls did not fully capture the show’s playful yet confident tone, lacking the visual energy and modern appeal that reflected its target audience and storyline.
Solution
Redesigned the lockup with a more dynamic typographic hierarchy while maintaining the original color palette. This new lockup conveys both the humor and authenticity of modern college experiences.
Redesigned the lockup with a more dynamic typographic hierarchy while maintaining the original color palette. This new lockup conveys both the humor and authenticity of modern college experiences.
