Billboard Design
Problem
Pause Studio sought to elevate brand visibility and generate awareness for the opening of its new Studio City location in Fall 2023.
Pause Studio sought to elevate brand visibility and generate awareness for the opening of its new Studio City location in Fall 2023.
Solution
Designed a cohesive billboard campaign that translated the brand’s minimalist and restorative identity into bold, eye-catching visuals. Strategically curated to build anticipation and strengthen local brand recognition.
Designed a cohesive billboard campaign that translated the brand’s minimalist and restorative identity into bold, eye-catching visuals. Strategically curated to build anticipation and strengthen local brand recognition.
Service Menu & CBD Packaging
Problem
Pause Studio requested for a clear, cohesive way to present service rates while exploring a conceptual packaging design for their new CBD product line.
Pause Studio requested for a clear, cohesive way to present service rates while exploring a conceptual packaging design for their new CBD product line.
Solution
Created a design system that visually aligned service rate materials with the brand’s calm, modern aesthetic, and developed a conceptual CBD packaging design that communicates a premium, holistic-focused identity.
Created a design system that visually aligned service rate materials with the brand’s calm, modern aesthetic, and developed a conceptual CBD packaging design that communicates a premium, holistic-focused identity.
CBD Product Packaging Design
Target Audience
High-performing individuals, athletes, and
health-conscious people
High-performing individuals, athletes, and
health-conscious people
Values
Restoration, Accessibility, Innovation,
Authenticity + Credibility
Restoration, Accessibility, Innovation,
Authenticity + Credibility
Social Media Template & Iconography
Problem
As Pause Studio prepared to expand through franchising, the brand required a cohesive social media and iconography system to ensure visual consistency across all US locations.
As Pause Studio prepared to expand through franchising, the brand required a cohesive social media and iconography system to ensure visual consistency across all US locations.
Solution
A scalable template and icon system that established clear brand guidelines, enabling seamless,
on-brand communication throughout the franchise network.
A scalable template and icon system that established clear brand guidelines, enabling seamless,
on-brand communication throughout the franchise network.
